Client work

One client.
Three problems solved.

McD's Coach Hire came to us with a slow website, no search presence, and a manual process costing them hours every week. Here's what changed.

McD's Coach Hire — Galway

Rebuilt from the ground up.
Operational from day one.

A legacy WordPress site migrated to a headless Next.js + WooCommerce platform. Faster load times, better mobile experience, route-based SEO, and a custom passenger manifest system — scoped, built, and handed over in a single engagement within 30 business days of kickoff.

Before

—Slow WordPress template
—Poor mobile performance
—Invisible in local search
—Manual booking process
—Hours lost to manifest exports

After

✓Custom Next.js frontend
✓Mobile-first, sub-2s load
✓Ranking in Galway on Google
✓Streamlined booking flow
✓One-click manifest export
mcdscoachhire.ie
McD's Coach Hire website

mcdscoachhire.ie — rebuilt on Next.js + WooCommerce

Solutions delivered

Headless Platform Migration

Legacy WordPress/WooCommerce migrated to headless Next.js. Decoupled frontend from CMS — dramatically faster load times, rebuilt UI for booking usability, optimised for Core Web Vitals.

→ Sub-2s load time. Mobile-first.

Next.jsWooCommerceGraphQLVercelTypeScript

Passenger Manifest Plugin

One-click passenger manifest generation replacing hours of manual order searching. Batch processing, custom field mapping, multiple export formats — built for transport compliance requirements.

→ Hours of manual work eliminated per event.

PHPWooCommerceWordPress

SEO & GEO Search Visibility

Structured for both traditional search and AI-powered crawlers. Semantic markup, metadata hierarchy, and GEO optimisation — visible in Galway searches and AI search surfaces for coach hire.

→ Appearing in local search for coach hire in Galway.

Structured DataSemantic HTMLGEO
“MCD Digital has been instrumental in transforming our online operations. From giving our website a complete modern refresh and optimising it for SEO, to automating our passenger manifests and improving our booking process — every solution has directly improved how we run our business. We couldn't be happier with the results.”

— McD's Coach Hire, Galway

Completed

McD's Coach Hire

Headless · Manifest · SEO

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