Why transport specifically
Most agencies don't know
what a manifest is.
Generic web agencies build brochures. We build operational infrastructure — because we understand scheduling logic, booking flow, dispatch requirements, and how coach jobs actually get won online. That context changes every decision we make.
- Scheduling & booking logic — how operators take enquiries, qualify jobs, and confirm bookings online
- How coach jobs get found — route-based SEO, Google Business Profile signals for UK operators
- Deposit & no-show mechanics — collecting deposits at enquiry, built into the booking flow from day one
- Passenger manifests — event return coaches, individual ticket sales, per-passenger CSV export. "We've built that. Most agencies haven't heard of it."
// Passenger manifest export — event return coaches // e.g. Sombre @ 3Arena · return tickets only function mcd_generate_manifest( $event_id ) { $orders = wc_get_orders([ 'meta_key' => 'event_id', 'meta_value' => $event_id, 'ticket_type' => 'return' ]); // return tickets only ... }
— Real code from a real project.
Who's behind MCD-DIGITAL
Ian Mac Donnacha
Founder · Developer · Reading, UK
I'm Ian Mac Donnacha. Building for McD's Coach Hire confirmed what I already knew about how this sector operates: operators need someone who understands the business, not just the browser. That's why I focus exclusively on transport — and why I'm building toward a focused roster of UK operators who want infrastructure, not brochures.
When you work with MCD-DIGITAL, you work directly with me. The person who scopes your platform, builds it, and supports it is the same person you spoke to on the audit call. No account managers, no handoffs, no wondering who's on your project.
Based in Reading, UK · Serving UK & Ireland operators
Ian Mac Donnacha · MCD-DIGITAL
How it works
From audit call to live results.
01
Free 15-Min Audit Call
We look at your current online presence and tell you exactly where you're losing enquiries. No pitch — just a clear picture of what needs fixing and what it would take to fix it.
02
Scoped & Agreed
We recommend the right package for your goals. You see the plan, agree the scope, and we get started. No surprises, no hidden costs, no scope creep.
03
Live Within 30 Days
Your site, pages, and tracking are live within 30 business days of kickoff — or we work for free until it's done. That's the guarantee.
Get started
Ready to talk about
your operation?
Book a free 15-minute audit call. Tell us what you need. We'll tell you if we're the right fit — and if we're not, we'll tell you that too.
Book Free Audit Call →— Free · 15 minutes · No commitment