More visibility. More enquiries.
More bookings.
MCD-Digital helps UK businesses compete online and win more customers. We specialise in coach and minibus hire, but if you need your site to actually generate enquiries, get in touch.
Most agencies don't know
what a manifest is.
Generic web agencies build brochures. We build operational infrastructure, because we understand booking flow, dispatch requirements, and how coach & minibus hire jobs are won online.
Our deepest experience is in transport: here's what that's looked like in practice.
Scheduling & booking logic: We understand how coach & minibus hire businesses take enquiries, qualify jobs, and confirm bookings. Your platform reflects that flow, not a generic e-commerce template.
How coach jobs get found: We know the search terms, the route-based SEO structure, and the Google Business Profile signals that matter for UK and Irish coach & minibus hire businesses.
Deposit & no-show mechanics: Collecting deposits at enquiry is standard in this sector. We build that in from day one, not as an afterthought.
Passenger manifests: Event return coaches are a different problem: individual ticket sales, per-passenger data, CSV export for drivers. We've built that. Most agencies haven't heard of it.
// Passenger manifest export — event return coaches
// e.g. Sombre @ 3Arena · return tickets only
function mcd_generate_manifest( $event_id ) {
$orders = wc_get_orders([
'meta_key' => '_event_id',
'meta_value' => $event_id,
'ticket_type' => 'return',
]);
foreach ( $orders as $order ) {
$rows[] = [
$order->get_billing_first_name(),
$order->get_billing_phone(),
$order->get_meta( '_pickup_stop' ),
];
}
return mcd_export_csv( $rows );
}Five ways we grow
your bookings.
MCD-Digital offers five digital services built specifically for growing your business online: website builds, Google Business Profile optimisation, SEO and location pages, card deposit systems, and AI and GEO visibility. Every service is scoped around how businesses win bookings online.
Website Build & Overhaul
Mobile-first, fast-loading, built to convert. Next.js on Vercel, not a WordPress template that loads in 4 seconds on mobile.
→ Loads fast. Earns trust in 3 seconds.
Google Business Profile
Your GBP is the first thing clients see. Correct categories, service areas, photos, and review strategy, fully optimised.
→ Show up. Look credible. Win the shortlist.
SEO & Location Pages
Route-specific and location pages that rank for the searches clients actually type, structured around how coaches get booked in the UK.
→ Rank for "coach hire [town]" searches.
Card Deposit Systems
Collect deposits at the point of enquiry. Cuts no-shows and time-wasters. Simple to set up, immediate cash-flow impact.
→ Confirmed jobs, not provisional ones.
AI & GEO Visibility
Schema markup, FAQ structured data, and content formatted for Google SGE and AI-powered search. Get found in the next wave, not just the last one.
→ Visible in AI search, not just 10 blue links.
McD's Coach Hire,
rebuilt from the ground up.
- ·Slow WordPress template
- ·Poor mobile performance
- ·Invisible in local search
- ·Manual booking process
- ✓Custom Next.js frontend
- ✓Mobile-first, sub-2s load
- ✓Ranking in Galway on Google
- ✓Streamlined booking flow
“MCD-Digital has been instrumental in transforming our online operations. From giving our website a complete modern refresh and optimising it for SEO, to automating our passenger manifests and improving our booking process. Every solution has directly improved how we run our business.”
McD's Coach Hire, Galway

McD's Coach Hire, rebuilt on Next.js + WooCommerce
Ready to stop losing
enquiries to competitors?
Book a free 15-minute audit call. We'll look at your current online presence and tell you exactly where you're losing bookings. No commitment.
Book Free Audit Call →