Built for operators,
not marketing teams.
Transport and events businesses run on precision.
Your platform should too.
Most agencies don't know
what a manifest is.
Generic web agencies build brochures. We build operational infrastructure — because we understand scheduling logic, booking flow, dispatch requirements, and how coach jobs actually get won online.
Scheduling & booking logic — We understand how operators take enquiries, qualify jobs, and confirm bookings. Your platform reflects that flow, not a generic e-commerce template.
How coach jobs get found — We know the search terms, the route-based SEO structure, and the Google Business Profile signals that matter for UK and Irish coach operators.
Deposit & no-show mechanics — Collecting deposits at enquiry is standard in this sector. We build that in from day one, not as an afterthought.
Passenger manifests — Event return coaches are a different problem: individual ticket sales, per-passenger data, CSV export for drivers. We've built that. Most agencies haven't heard of it.
// Passenger manifest export — event return coaches
// e.g. Sombre @ 3Arena · return tickets only
function mcd_generate_manifest( $event_id ) {
$orders = wc_get_orders([
'meta_key' => '_event_id',
'meta_value' => $event_id,
'ticket_type' => 'return',
]);
foreach ( $orders as $order ) {
$rows[] = [
$order->get_billing_first_name(),
$order->get_billing_phone(),
$order->get_meta( '_pickup_stop' ),
];
}
return mcd_export_csv( $rows );
}Six ways we grow
your bookings.
Website Build & Overhaul
Mobile-first, fast-loading, built to convert. Next.js on Vercel — not a WordPress template that loads in 4 seconds on mobile.
→ Loads fast. Earns trust in 3 seconds.
Google Business Profile
Your GBP is the first thing clients see. Correct categories, service areas, photos, and review strategy — optimised fully.
→ Show up. Look credible. Win the shortlist.
SEO & Location Pages
Route-specific and location pages that rank for the searches your clients actually type — structured around how coaches get booked in the UK.
→ Rank for "coach hire [town]" searches.
PPC & Meta Ads
Targeted campaigns for weddings, events, school runs, and corporate travel. Ad spend billed at cost — no markup, ever.
→ Qualified enquiries, not just clicks.
Card Deposit Systems
Collect deposits at the point of enquiry. Cuts no-shows and time-wasters. Simple to set up, immediate cash-flow impact.
→ Confirmed jobs, not provisional ones.
AI & GEO Visibility
Schema markup, FAQ structured data, and content formatted for Google SGE and AI-powered search. Get found in the next wave, not just the last one.
→ Visible in AI search, not just 10 blue links.
McD's Coach Hire —
rebuilt from the ground up.
- —Slow WordPress template
- —Poor mobile performance
- —Invisible in local search
- —Manual booking process
- ✓Custom Next.js frontend
- ✓Mobile-first, sub-2s load
- ✓Ranking in Galway on Google
- ✓Streamlined booking flow
“MCD Digital has been instrumental in transforming our online operations. From giving our website a complete modern refresh and optimising it for SEO, to automating our passenger manifests and improving our booking process — every solution has directly improved how we run our business.”
— McD's Coach Hire, Galway
McD's Coach Hire — rebuilt on Next.js + WooCommerce
Ready to stop losing
enquiries to competitors?
Book a free 15-minute audit call. We'll look at your current online presence and tell you exactly where you're losing bookings. No commitment.
Book Free Audit Call →